LVMH’s watch division takes a minority stake in La Joux-Perret

LVMH’s watch division takes a minority stake in La Joux-Perret

LVMH’s Watches Division has acquired a minority stake in Swiss movement maker La Joux-Perret (LJP), alongside a strategic commercial partnership to bolster production and innovation for brands like TAG Heuer, Hublot, and Zenith. Citizen Group remains the parent; LJP stays operationally independent and will keep supplying other clients.

LVMH (Watches & Jewelry)

Type: Division of LVMH Moët Hennessy Louis Vuitton (public; Euronext Paris).
Sectors/industries: Watches & jewelry (brands include TAG Heuer, Hublot, Zenith; plus jewelry houses Bulgari, Tiffany & Co.).
Main subsidiaries/brands (examples): TAG Heuer, Hublot, Zenith, Bulgari, Tiffany & Co. (brand portfolios sit under different LVMH groups but collaborate with the Watches Division).

La Joux-Perret (LJP)

Type: Swiss movement manufacturer (La Chaux-de-Fonds); Citizen Group majority-owned.
Sectors/industries: Design & production of mechanical and quartz movements; modules; components; limited watch brands.
Main subsidiaries/brands (examples): Arnold & Son and Angelus (brands within the LJP/Citizen orbit; remain independent of LVMH).

What’s included (and not)

  • Included: An equity stake plus a long-term supply/innovation agreement (mechanical and solar-quartz movements).

  • Not disclosed: Exact stake size and valuation were not announced.

Industrial context

LJP already collaborates with LVMH (e.g., TAG Heuer Solargraph using solar-powered calibres derived from Citizen tech). The new tie-up helps secure Swiss movement capacity as brands diversify beyond third-party suppliers.

Why it matters

  • Security of supply: Extra resilience for LVMH’s movement pipeline (three Maisons) without owning the supplier outright.

  • Innovation flywheel: Co-development across mechanical and solar-quartz families can shorten lead times to market.

  • Openness preserved: LJP continues as a multi-client manufacture under Citizen—important for broader Swiss ecosystem stability.

IMPACT —

Targeted equity + long-term access: LVMH strengthens movement supply and R&D while Citizen keeps LJP’s neutral, multi-brand role.

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